What is Thread Count?  What is a Good Thread count? What Does Thread Count Mean? These are all questions we hear everyday.  Being in textiles for . . . well, decades, we’ve...

SURPRISING ANSWERS TO THE QUESTION: HOW OFTEN TO WASH YOUR BEDDING? How often should you wash your sheets is a common question asked by many people who have purchased our organic...

What's the difference when considering GOTS certified sheets and Oeko-Tex Certified Sheets? What's the difference between GOTS certified organic sheets and Oeko-Tex certified sheets or bedding.  Here's the definitive guide...

Here are our 5 top Eco Friendly Gifts for Friends and Loved Ones. Looking for memorable gift ideas for friends or your loved ones?  Instead of being pulled into the the last minute...

SOWING THE COTTON SEEDS WE LOVE It’s interesting how detached we’ve become from the origin of the things we consume. With our busy lives getting busier by the minute, we...

TOP SHEET OR NO TOP SHEET, THAT IS THE QUESTION? Lately, there seems to be a debate circulating as to whether or not it’s necessary to include a flat “top...

Cotton will wrinkle:  plain and simple.  Yet, somehow, we've been convinced that our bedding should emulate the perfect, primped beds of our home goods catalog.  Clean, Crisp and Flawless, the ultimate luxury...

Line drying originally came out of necessity – like most great ideas. In the absence of modern day dryers, washed laundry was put out onto clotheslines so it could hang...

7 Tips for a Planning the Perfect Staycation that will leave you rested, relaxed, and totally rejuvenated From the article:   "Invest in some luxury to help make your weekend feel...

What We Learned at GOOD: A Wellness Festival When we created Alterra Pure, every detail mattered – from non-GMO cotton seeds to the Indian farms and facilities we chose to...

How Heirloom-Quality Percale Weave Helps the Planet If we’re lucky, our lives are peppered with heirlooms from generations past. A beautiful wooden table, an old piece of jewelry, a photo of family...

And Why Alterra | Pure’s Commitment to Comprehensive Transparency Should Matter to You Be honest, how often do you think about your sheets? Maybe when they need to be washed...

Why The World Needs Alterra Pure Now Turn over the bottle of shampoo in your bathroom. What do you see? Likely, a host of icons verifying the purity of the...

How an Organic Farming Village is the Water-Saving Model of the Future The Sanskrit language has 70 words for water – 280, if you count prefixes that make words, like waters,...