Under the covers
Environmental and social sustainability is woven into our company, brand, and product.
No Secrets. Product that is not only certified, but verified. And we'll show you all the details
Deliberate design breeds sustainability. Artisanal know-how produces exceptional product.
Deliberate design breeds sustainability. Artisanal craft produces exceptional product. We focus upon every detail to simplify our sheets and bedding to their essential ingredients allowing the inherent elegance to emerge unfettered.
SIMPLE INGREDIENTS BRING OUT A NATUAL ESSENCE
Alterra Pure selects every ingredient from the seed through packaging materials. While some brands simply add their label to an existing product, we control the inputs to assure organic integrity and sustainability. Only through control can we assure we deliver sustainability and integrity.
Our production focuses upon small lots and artisan scale quality in a large scale environment. By managing every ingredient and every process, we keep our hands in every stage of production. We design our own fabrics from cotton we source and yarn spun to our requirements. Only through acute attention to detail are we able to provide heiroom product with the quality we seek.
As you can see in the transparency section of this site, we have a hand in every aspect of our product and manufacturing. There is no other brand of bedding where the owners actually source and hold the seeds that become product in coming seasons.
DELIBERATE DESIGN / ELEGANT SIMPLICITY
Simplicity is a by-product of a deliberate focus on the essence. We find beauty in form instead of ornament. We seek to add the meaningful, no more, no less.
"Make everything as simple as possible, but not simpler." Albert Einstein