Under the Covers


NO SECRETS

We believe you have the right to know what is in your product, who made it, the processes, and where it's made.

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Sustainability

Social and Environmental sustainability are pillars on which Alterra Pure is founded. We don't seek to make a ton of money, we seek to make a ton of change. Sustainability means giving back as much as benefit - that means giving back to the environment and those who make our products.

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Deliberate Transparency

No Secrets. At Alterra Pure, decades of experience underlie our tenacity for every detail. We know what goes into your bedding and we share every detail with you.

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Craft

Deliberate design takes skill, talent and ability. The hands of an artisan who draws yarn into weaving with talent and precision.

Progress is "sometimes
an improved means to
an unimproved end." Thoreau

Simplify.

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From the journal

MYTHBUSTING: 5 THINGS YOU SHOULD KNOW ABOUT YOUR ECO FRIENDLY SHEETS


And Why Alterra | Pure’s Commitment to Comprehensive Transparency Should Matter to You

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THE GREENING OF INDIA

How an Organic Farming Village is the Water-Saving Model of the Future

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