NO SECRETS
We believe you have the right to know what is in your product, who made it, the processes, and where it's made.
Sustainability
Social and Environmental sustainability are pillars on which Alterra Pure is founded. We don't seek to make a ton of money, we seek to make a ton of change. Sustainability means giving back as much as benefit - that means giving back to the environment and those who make our products.
Deliberate Transparency
No Secrets. At Alterra Pure, decades of experience underlie our tenacity for every detail. We know what goes into your bedding and we share every detail with you.
Craft
Deliberate design takes skill, talent and ability. The hands of an artisan who draws yarn into weaving with talent and precision.
From the journal
WRINKLED SHEETS ARE THE NEW LUXURY. HERE'S WHY.
Wrinkled Sheets are the new luxury. Here's Why.
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5 ECO FRIENDLY GIFTS FOR FRIENDS AND LOVED ONES.